The key to Twitter is quality NOT quantity. You want people to retweet you and NOT to unfollow you because you’re gunking up their feed with random tweets. Always keep in mind, would I want to follow me? Am I being informative or at the very least FUNNY! Amusing tweets are very popular and can keep you on someone’s follow list more than posting boring updates about your latest event. So get creative with your 140 characters and try to amuse your followers as well as inform them. More advice in the infographic after the break.

(Source: NJI Media.)

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3 responses »

  1. Connie Harrison says:

    I think there’s a role for Twitter in a library environment or on behalf of a library, but micro-blogging seems counter-intuitive to sending a message of substance that is qualitative. I liken it to the electronic message signs that post traffic back-up and time delays in our highway system. How many characters or words are needed to capture understanding or agreement compared to the allowable 140 characters in a Tweet (Answers.com)? If there are 995,000 common English language words, how many are actually used in an average Tweet? And how many Tweet words are created from English words and how do your patrons understand the Tweet language abbreviations and acryonyms without mis-understanding the message? Are we bastardizing the English language? And how is style conveyed such as a funny tone? It would require a lot of experimentation to know what and how to craft a tweet to fit the needs of followers effectively.

    • Stephanie says:

      Some might say that the English language was always bastardized. 🙂 But I agree with your general point, Connie– I too wonder about how the emphasis on “short and sweet” is affecting our ability to engage in thoughtful and substantive dialogue (or reducing our tolerance or patience for anything which requires longer than half a second to mentally process and digest). Succinct is good, don’t get me wrong, and some of the people I follow on Twitter are amazingly good at condensing complex thoughts into 140 characters or less… but at some point there needs to be an acknowledgment that this mode of communication doesn’t leave a whole lot of room for nuance or exploration.

  2. Stephie Luyt says:

    Twitter is another tool for communicating and can be a good marketing option. I worry about Twitter, text messages, etc. in place of writing that is more in depth and thoughtful. Are “digital natives” missing important skils??

    From David Gelernter, a professor of computer science at Yale University,

    “The most important ongoing change to reading itself in today’s online environment is the cheapening of the word. In teaching college students to write, I tell them (as teachers always have) to make every word count, to linger on each phrase until it is right, to listen to the sound of each sentence.
    But these ideas seem increasingly bizarre in a world where (in any decent-sized gathering of students) you can practically see the text messages buzz around the room and bounce off the walls, each as memorable as a housefly; where the narrowing time between writing for and publishing on the Web is helping to kill the art of editing by crushing it to death. The Internet makes words as cheap and as significant as Cheese Doodles.”
    http://roomfordebate.blogs.nytimes.com/2009/10/14/does-the-brain-like-e-books/

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