My posts on Library Social may seem a bit negative. After all, I am focusing on issues with social media marketing. At the end of the day, I do not want to leave anyone with a negative impression. I think social media marketing is an amazing tool for libraries to use to promote their services. It’s just that this is a whole new world for some of us, a new way of thinking. This social media environment raises issues such as information overload, privacy, and ineffective advertising.

The most important thing for anyone to take away from my contribution to this blog is: librarians need to adapt. We need to embrace this new technology in order for our profession to survive. Evolving with the times is absolutely crucial to staying relevant.

In Lewis Carroll’s Through the Looking Glass, the Red Queen says “It takes all the running you can do, to keep in the same place.” Scientists have developed a hypothesis around this statement that  species are constantly evolving, not to flourish, but merely to survive, since all other species are constantly evolving as well. In order to keep pace with the society on which libraries depend for funds and thus survival, librarians must constantly evolve, learn new technologies, and try new methods of promoting the library. We need to fight for our place in society and for our funds from the taxpayers by proving that libraries are an essential service. In order to do so, library services need to be advertised in a way that is relevant to society today. Social media marketing is definitely a way to do that. The challenge will be finding synthesis between the traditional values of the library profession (service, privacy, etc.) and the new values of a technological society.

I like the video below because it demonstrates the prevalence of social networking in our world today, even touching on some issues pertinent to libraries such as eBooks. Check it out and consider these questions: What do you think will be some major challenges libraries will face as we move into a new technological age? How can we resolve these issues? What changes would you make to the SLIS program to better prepare library students for a career in libraries that may look very different from the careers our professors had?


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